DOWNEY'S POTATO CHIPS

Downey's Potato Chips is a chip company based out of Waterford, MI that has been in business since 1984. My goal for this project was to create an updated version of their 2018 - 2021 packaging while keeping the brand's spirit and history intact. In addition, I also made a rebranded version of the chip bag to help the company appeal to a larger audience. Click on the images to get a closer look and learn more about my design process.